🧰 Tools & Tips: Automate Your Business


🧰 Smart tools. Useful tips. Weekly.

Hola friend 👋,

I’m Josep. Each week, I hunt down practical tools and digital hacks to help creators like you do more with less effort.

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This week: automation tools for digital jugglers (like me).

The older I get, the more I value time over everything, especially when so much of the work is just… repeat and click.

Managing a few online projects has me handling plenty of repetitive tasks that don’t take much thinking: uploading YouTube clips, tweaking SEO, posting to socials, or replying to unwanted emails 🚫🧠.

This week, I’m sharing the tools I’m using (or considered using) to cut down the workload and win back some time for the things that matter.

Plus: one unexpected gem to boost your website, socials, or even presentation visuals. A smart, AI-powered hack to level up your automations. And a quick reality check.

Zapier

Zapier is like the trusty assistant I didn’t know I needed; it connects over 7,000 apps and handles tasks behind the scenes so you don’t have to. The generous free plan lets you create unlimited two-step Zaps with up to 100 tasks a month. Just pick a trigger (e.g. "New Trello card") and an action (e.g. "Create Google Drive folder"), and Zapier runs the workflow without code.

I find it especially handy for bridging tools that don’t integrate natively; like sending quiz leads from TryInteract into our email marketing platform Brevo 🔌.

That said, since platforms like Zapier get access to tons of your data (e.g. emails, CRM, computer files, etc), you really need to trust the platform and its security team. I trust Zapier, but that's a personal choice.

Oh, and Zapier (and the tools below) now support AI agents that connect to OpenAI or Anthropic to help you build smarter, AI-powered automations. More on that below.

🔁 Alternative to: Microsoft Power Automate, custom API integrations and Make.com

Visit 👉 zapier.com

💰 From $19.99 a month | Free plan available

Make.com

Make works in a very similar way to Zapier: you pick a trigger, define the steps, and it runs the workflow for you. I’ve tested it a couple of times, and for more complex setups, it feels more solid. The visual editor is excellent; in fact, I like it more than Zapier’s.

That said, it doesn’t connect to as many tools (around 2,000 apps) compared to Zapier’s 7,000+. And while it starts cheaper, the free plan is more limited: just 2 active "scenarios" and 30 "operations" a month.

Make feels like a great fit for technical users and dev teams who want flexibility. It’s especially well suited for medium to large businesses with someone in charge of automation. But it still handles basic workflows just fine, so if you’re up for exploring, it might surprise you 👨‍💻.

🔁 Alternative to: Microsoft Power Automate, custom API integrations and Zapier

Visit 👉 make.com

💰 From $9 | Free plan available

N8N

n8n is the tool I’m currently geeking out on. It’s open source, which means you can host it yourself and have full control over your automations: no vendor limits, no monthly fees (unless you go for their cloud version). It has a giant community and 1,000+ integrations to build on.

I’m planning to use it to auto-publish YouTube videos with AI help, and maybe even have it reply to blog comments via Slack. We’ll see if I can pull it off!

It’s more technical than Zapier or Make, but also way more flexible. You can add custom code, call APIs, and build pretty much any logic you want. The interface is visual and slick, but there’s a bit of a learning curve.

🔁 Alternative to: Zapier, Pipedream, custom API integrations and Make.com

Visit 👉 n8n.io

💰 From $20 a month | Self-hosted is free

📣 App Deals & Offers

Some useful tool deals we spotted this week, which are worth a look if you're into smart savings.

💸 Sticky Password: Secure your logins with a password manager that syncs across devices. Lifetime deal for $29.99.

💸 MS Office Professional: Use Microsoft Word, Excel, PowerPoint, and all the other Office apps. Lifetime deal for $49.97.

💸 Reoon Email Verifier: Clean your email list in seconds with a fast verifier that helps you avoid bounces and spam traps. Lifetime deal for $79.

✨ Totally Off-Topic… But Brilliant

Big thanks to Robert (at EmailTooltester) for nudging me towards Napkin.ai, it’s now part of my regular toolkit. Napkin does one thing, but it excels at it: transforming text into clean, editable diagrams using AI. You can use these in blog posts, internal reports, social media posts, presentations – you name it.

Drop in your text and Napkin.ai instantly generates several diagram layouts. Just choose the one that best fits your content, then tweak fonts, icons, and colors to match your brand. I use it daily to turn dense blog copy into sleek visuals and give my social posts a polish I love. Serious thanks to Napkin.ai!

🔁 Alternative to: Piktochart, Canva, Prezi, Visme

Visit 👉 napkin.ai

💰 From $9/month | Free plan

⚡This Week’s Productivity Hack

Lately, I’ve been playing a lot with AI.

Specifically, I’ve started experimenting with AI agents. They have the potential to save you a ton of hours each week and help you get more done in your business.

No Computer Science PhD required, I promise.

Tools like Zapier, Make.com, and n8n now let you build smart automations using large language models as the “middle-man,” so to speak. All through a simple visual editor, no code needed.

The most “technical” part?

Connecting your tools (like your email platform, Claude or ChatGPT) via API, which usually just means copying and pasting a few API keys. Dead easy.

Here’s a real-world example: automating a weekly industry newsletter using Perplexity and Claude (or your favorite AI writer):

  1. Friday at 7am: the AI agent triggers Perplexity to fetch top news from your niche (e.g. launches, deals, events, etc).
  2. It sends that information to Claude, already trained on your past newsletters and writing style.
  3. Claude selects the best stories and writes 2 to 3 newsletter drafts.
  4. It generates an HTML version and sends it to your inbox.
  5. You tweak the copy if needed and approve it.
  6. The AI agent uploads the final version to your email platform (Brevo, Mailchimp, etc).
  7. You give it a final check, and hit send.

Sound complicated? It’s not. Zapier, Make, and n8n already have templates for most of these ideas.

Give it a shot. Your future self might thank you 🙌.

🍿 Plot Twist of the Week

Something’s been bothering me for a bit.

There’s this shiny version of the internet where everyone seems to be crushing it with online courses, membership sites, Amazon shops, affiliate sites, or dropshipping. They hint at six figures, Lamborghinis, and helicopter rides.

But the reality?

Many online entrepreneurs are quietly burning out, or disappearing 😶‍🌫️.

I’m all for starting your own digital business (it’s what I love). But it’s important to adjust expectations. Keep your costs low. Diversify your revenue sources. Don’t depend on a single platform. And maybe don’t quit your 9 to 5 just yet.

I’ve seen too many online businesses vanish; some big, some small. Years ago, I started a personal finance blog in Spanish that grew to 50K monthly visitors. All organic, all Google. Then came a Google update and boom, traffic dropped to almost zero (screenshot below).

Lesson: don’t buy into the hype. And don’t build online businesses that depend on a single revenue source ⏱️ 💣

That’s it for this week. Thanks for reading! Next time, we’ll dive into LLMs and AI chat assistants – there’s a whole lot more out there than ChatGPT.

Cheers,

Josep

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Hey, I’m Josep Garcia. I’ve been testing digital tools for over a decade, and we put a lot of ❤️ into this newsletter at Tooltester.
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